Sunbird Rooibos

Founded in 2016, Sunbird Rooibos is a family enterprise that combines a love of the Cape's natural environment and a passion for fine tea. The tea acquires distinct flavours from the unique growing conditions and biodiversity, and the blended Rooibos contains only the finest natural ingredients. The business strives to create a nuanced brew for a discerning palette to elevate Rooibos to a speciality beverage.

Rendering
@MF3D

Sunbird Rooibos is the first company to sell organically grown single-origin Rooibos and they are introducing this uniquely South African product to international markets. Their mission is to transform Rooibos’s image from a humble South African household staple to a premium internationally recognised beverage. 

Sunbird Rooibos wanted a more relaxed packaging and design concept for their European / Scandinavian branding. The packaging needed to communicate this relaxed feel while also reflecting its price point. The product for the European market is price-sensitive so the packaging had to reflect quality and value. 

I simplified the original design that I created for the South African premium range and ensured impact through bold, contemporary colours and illustrations. I illustrated five sunbirds that work as a single unit as well as creating a moving image across the entire line when they are in the retail space. The logo, wordmark, and icon are separated, and the icon serves as a “stamp of approval”.  I tweaked these design elements, which are part of the original packaging, so they have a more contemporary and informal feel. I used simplistic font and type execution to ensure that the focus is on the sunbird illustration and logo. 

Ginger Storm’s creative flair ensured that the Sunbird Rooibos range is beautifully situated in the European / Scandinavian market. The packaging is simple, whimsical, elegant, and contemporary while also reflecting exceptional value for money and premium taste.