Vida e Caffé Coffee Bean Bags

What is packaging design? Definition, objectives, examples.

BY Candice de Beer 3 March, 2020
Packaging design is the process of conceptualizing and executing the physical form, and visual look and feel of a product's outer packaging. It is a marriage of typography, imagery, illustration, structure, size, and colour, designed to tempt consumers into parting with their money.

Read More