Sunbird Rooibos Superior Tea Range

South Africans love Rooibos tea, myself included, but trust me when I tell you that you're going to absolutely fall in love with Sunbird Rooibos Tea. This premium quality tea is organically grown on two farms in the Cederberg region before being blended to create a refreshing taste.


CLIENT BRIEF

I was overjoyed when the teamakers asked CreatingAStorm to design the packaging look and feel for launch into retail stores.


PACKAGING DESIGN CONCEPT & EXECUTION

The team at Sunbird Rooibos is fascinated with spices and has long been inspired by the history of the Cape and the maritime spice route. I wanted to create something quite special and luxurious but more importantly, to bring this love for spice into my design.

The oriental features quite distinctively in the use of gold foils, intricate illustrations, and rich colours. The box set up is designed to evoke a magical forest and take you on a journey of discovery. You'll find sunbirds hidden in the dense leaf and grey branches. There is also a sunbird which sits on the lid of a teapot centred in a sundial. This is carried across the range of flavours. The copy integrates into the flow of the design to create a harmonious environment.

It's playful and whimsical.

Best of all, the packaging is 100% recyclable, reusable, and compostable, making this an eco-friendly buy.


Photography by @russmithphotogry

Styling by @eatwithemma

Printing by @tridentpress


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