Despite being an affordable and trusted brand, Ladismith Cheese was losing ground in the market due to competing brands making improvements. My greatest challenge was to convince this conservative company to move out of their comfort zone and embrace change. I retained elements of the old packaging, but put them together in a modern way. The logo is positioned against a thick black strip, which is carried through in the bold coloured stripes and typography. Finally, stunning photography of food is added to achieve the theatre on shelf that the client needed.