Despite the digital world, printed mock-ups are still a necessity.
BY 2 February, 2019
Nothing beats that moment when you realise you’ve nailed your creative brief. But have you really nailed it, or just the look and feel? To be confident in your artwork you need to print and mock-up your packaging design, and this needs to be done in phase one of the project, not at the end. Here's why creating that 3D render should be last on your to-do list.